Who Is Particular Paws?

Particular Paws is a company focused on helping pets- one paw at a time. We are a small, family owned business with a big heart. Everyone on the Particular Paws team is a pet parent, dedicated to helping others that love pets just as much as we do!

Particular Paws was created and founded by Trent Doney, a self-proclaimed computer geek who grew up in the construction world. After college, Trent thought about what he wanted to do and knew he didn’t want to just sell a product, he wanted to offer something that he was truly passionate about- something that made a difference. So, Trent focused on his passion for helping pets and entered the pet industry in 2015 where he created his very first product, the Hip & Joint Supplement for Dogs, inspired by his beloved pup Cleopatra.

Particular Paws was inspired by Trent’s beautiful Akita pooch, Cleopatra. Every product we create, every pet we help, contributes to Cleo’s memory.

Cleopatra was Trent’s lifelong chum and best four-legged friend of all time. As a young pup, Cleo wandered away from home, finding her way to a busy intersection where she was tragically struck by a car. As time passed, Trent noticed Cleo’s mobility struggles which began as mild unusual walking patterns and a little limp. However, as Cleopatra entered adulthood, the limping grew worse, the walks became shorter, and it became almost impossible for her to make it up the stairs…. In an instant, her entire quality of life had changed forever.

“Because of Cleopatra, because of all the pain we went through together and the memories we shared, I have learned the best, most natural ways to help my pets live a happier healthier life.”

“Cleopatra’s struggle with joint and hip pain is what inspired me to create Particular Paws. I know what it's like to watch your best friend suffer through life and having found the answer to my own dog's disability, I knew what I had to do. I created Particular Paws. Helping pets, one paw at a time.” - Trent Doney